At Johnson Media Co., we view our work with nonprofit organizations as a unique opportunity to channel our expertise into purposeful storytelling that amplifies their causes. We focus on creating compelling videos that underscore the significance of their work and galvanize the community to support their missions. Our productions aim to stir emotions and ignite a call-to-action that resonates with viewers, inspiring change and driving engagement.
The Power of Video for Nonprofits
Emotional Engagement
Our videos are designed to stir emotions and create a deep connection between the nonprofit’s mission and the viewer. By highlighting the real-world impact of an organization’s initiatives, we bring their stories to life from a deeply human perspective.
Authentic Storytelling
We delve into the heart of each organization’s narrative, spotlighting the vulnerable, triumphant, and transformative stories that define their journey. By capturing the essence of their dedication, we broadcast their message in a way that honors their commitment and spurs collective action.
Tailored Messaging
Every video we produce is tailored to communicate the specific goals and values of the nonprofit. We ensure that the content is both compelling and respectful, maintaining the integrity and passion behind their cause. This approach ensures that the authenticity of every story shines through, encouraging support and advocacy.
Our Approach
Discovery and Planning
Nobody knows your product or service better than you. This is why it is so important for us to start by by getting to know your organization, understanding your goals, and identifying your target audience. This collaborative process allows us to offer an outside perspective that (we have been told) can be a breath of fresh air, allowing you to rise above the trees and see the forest. This discovery phase involves in-depth consultations and research to ensure that we not only understand the essence of your mission, your product, and your unique message, but that we all agree on the most impactful approach in telling that story
Concept Development
The conceptual phase is where a project is truly defined and it is also where we believe we can stand toe-to-toe with even the best national agencies. This is where we offer our expertise in storytelling to elevate your project to the next level. Our creative team, in close collaboration with you, will develop a unique concept tailored to the needs identified in the discovery phase. This might include scripting, storyboarding, and/or planning the visual and emotional elements that will make your video stand out.
Pre-Production
(In pre-production, (after we have a concept developed), we scout locations, cast actors, create shot-lists and polished animatics, when necessary).
Production
When the production day finally arrives, buckle up! Our team hits the ground running, squeezing as much content as we can out of every minute on set. But don’t worry, with meticulous attention to detail, our production team handles every aspect of filming. We operate like a well-oiled machine and will keep you and your team engaged throughout the entire process. And when it comes to equipment, we only use the most professional gear. Sony FX9 is our bread and butter, along with cinematic lenses to give each shot that cinematic look. We are a team of talented professionals that will capture cinematic shots
Post-Production
This is where the story truly comes together, both figuratively and literally. In the post-production phase, our skilled editors refine the footage, adding necessary motion graphics, animation, final color grading, music, and final sound design to ensure your video looks and sounds exceptional.
Why Choose Johnson Media Co.?
Expertise in Nonprofit Storytelling
Our experience in working with various nonprofit organizations allows us to bring a unique perspective to each project. We understand the specific challenges and opportunities within the nonprofit sector, enabling us to create videos that are not only visually appealing but also strategically impactful.
Passion for Purposeful Content
At Johnson Media Co., we approach each project with a passion for storytelling and collaboration. We believe that every nonprofit has a unique story to tell, and it’s our mission to bring that story to life through the power of video.
Full-Service Production
As a full-service video production agency based in Austin, Texas, we handle every aspect of the video production process. This end-to-end service ensures consistency, quality, and a seamless experience for our clients.
Working with nonprofit organizations presents a unique opportunity for us at Johnson Media Co. to channel our expertise into purposeful storytelling that amplifies your cause. Our commitment to creating authentic, high-quality video content ensures that each nonprofit’s story is told with integrity and passion, inspiring viewers to support and engage with their mission.
Contact us today to learn how we can help your nonprofit organization amplify its message through compelling video content.
About Us
Johnson Media Co. is a full-service video production agency based out of Austin, Texas, focused on commercial, documentary, and narrative work. We approach each project with a passion for storytelling and collaboration. Let us help you tell your story.