Explainer Videos That Actually Explain
Most explainer videos try to cram everything about a product or service into 90 seconds. The result? Confused viewers and wasted budgets.
At Johnson Media Co., our explainer video production in Austin starts with a different question: What’s the one thing your audience needs to understand to take the next step?
The Art of Clear Communication
Focus on the Core Message
Instead of explaining everything, we identify the single most important concept and build the entire video around making that crystal clear.
Visual Storytelling That Sticks
Complex ideas become memorable when they’re paired with compelling visuals and clear narrative structure.
Authentic Brand Voice
Every explainer video maintains your company’s personality while serving the educational goal.
Featured Explainer Work
Bezi Platform Introduction
Created an engaging explainer that positioned Bezi as innovators in collaborative design, focusing on their “Create together” philosophy rather than feature lists.
*View Project: Bezi
Fox Robotics Automation Solutions
Developed explainer content that made complex automation technology accessible by focusing on human impact and practical applications.
View Project: Fox Robotics*
Types of Explainer Videos We Create
Animated Explainers
2D and 3D animation that brings abstract concepts to life through visual metaphor and clear progression.
Live-Action Explainers
Real people and environments that build trust while explaining your solution.
Hybrid Explainers
Combining live-action authenticity with animated clarity for maximum impact.
Technical Explainers
Complex products or services made accessible without losing accuracy or depth.
Process Explainers
Step-by-step guides that educate while building confidence in your approach.
Our Explainer Video Process
Concept Clarity Session
We work with you to identify the core message and optimal explanation approach for your audience.
Script Development
Clear, conversational writing that explains without overwhelming or oversimplifying.
Visual Planning
Storyboarding that ensures every visual element supports comprehension and engagement.
Production & Animation
Professional execution that maintains viewer attention while delivering educational value.
Testing & Refinement
Collaborative feedback to ensure the final video achieves true clarity.
Industries We Serve
Our explainer video production helps Austin businesses across:
Technology & Software: SaaS platforms, mobile apps, technical tools
Healthcare: Medical procedures, treatment options, wellness programs
Financial Services: Investment products, insurance coverage, planning services
Education: Online courses, institutional programs, learning platforms
Manufacturing: Industrial processes, safety procedures, product applications
What Makes an Explainer Video Effective
Clear Problem Definition: Viewers need to recognize the challenge before understanding your solution
Logical Information Flow: Each concept builds on the previous one without overwhelming the audience
Visual Reinforcement: Graphics and animation that support rather than distract from the core message
Compelling Call-to-Action: Clear next steps that feel natural after the explanation
Beyond the Basics: Strategic Explainer Content
Standard explainer videos answer “What does this do?”
Strategic explainer videos answer “Why should I care?” and “How does this help me?”
The difference is understanding your audience’s actual questions and concerns, not just your product features.
Common Explainer Video Mistakes We Avoid
Feature Overload: Trying to explain every capability instead of focusing on key benefits
Generic Messaging: Using industry jargon instead of your audience’s language
Visual Overwhelm: Complex animations that distract from the core message
Weak Opening: Failing to hook viewers in the critical first 10 seconds
Unclear Next Steps: Explaining well but failing to guide action
Ready for Explainer Videos That Actually Work?
Great explainer video production starts with understanding not just what you do, but why it matters to your specific audience.
At Johnson Media Co., we collaborate with Austin businesses to create explainer content that builds understanding, trust, and action.
Let’s clarify your message together through strategic explainer video production.
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Johnson Media Co. specializes in explainer video production for Austin businesses that need to make complex ideas accessible without losing authenticity or depth.
