JMCo. teamed up with Fox Robotics to showcase their groundbreaking fully autonomous forklift—a major leap forward in warehouse automation. To set the project up for success, we began with a detailed animatic that laid out the full vision of the video in pre-production. This allowed the entire team to align on flow, pacing, and visual style before the cameras even rolled.

With just a one-day shoot, we efficiently captured the forklift in action, highlighting its capabilities in a way that felt both dynamic and clear. We brought it all together in post-production with sleek animation, immersive sound design, and a polished color grade—delivering a final piece that reflected the innovation and intelligence behind the Fox Robotics brand.