People don’t just want to see what you do—they want to feel it. That’s why narrative video production has become the most powerful way for Texas brands to connect, engage, and inspire. But crafting a compelling visual story isn’t about flashy visuals or corporate buzzwords. It’s about discovering what matters most to your audience—and bringing that to life with intention.
At Johnson Media Co., we do just that.
We specialize in Texas narrative video production with soul. We’re not a factory. We don’t mass-produce. Instead, we partner deeply with brands to create custom, high-quality video content that feels as authentic as it is cinematic. Our mission is simple: to help you tell your story, your way—with clarity, beauty, and purpose.
Our Difference: Story-First, Always
Most production companies start with the camera. We start with a conversation.
1. We Listen Deeply
Before we hit “record,” we listen. We want to know why your brand exists, who it serves, what keeps you up at night—and what gets you out of bed. Our goal is to find the soul of your story and bring it to life through honest, intentional storytelling.
2. We Co-Create With You
Our clients are not just clients—they’re collaborators. From the first brainstorming session to the final color grade, we build alongside you. This ensures your voice is preserved and your vision fully realized.
3. We Direct With Purpose
Creative direction isn’t just about making things look good—it’s about making them mean something. With a background in storytelling and visual design, we lead projects that balance emotional depth with strategic intent.
Narrative Video Formats We Offer
Brand Documentaries
Authentic, heartfelt, and powerful. Our brand documentaries dive into the story behind your business—the people, the purpose, the journey. These are not just about what you do, but why you do it.
Commercials With a Story Arc
Gone are the days of sterile product spots. Today’s best commercials are mini-films that make you feel something. We script and shoot commercial videos that build narrative tension, establish emotional hooks, and leave viewers inspired to act.
Product Story Videos
More than a demo, a product story video shows how your solution changes lives. We connect features with benefits, and benefits with emotion—making your product both practical and personal.
Founder/Origin Videos
There’s something magnetic about a founder telling their own story. We help you share that story in a way that’s candid, compelling, and connected to your brand mission.
Customer/Community Narratives
Highlight the people you serve. Through interviews, b-roll, and sound design, we create short-form stories that showcase the real-world impact of your brand.
What It’s Like to Work with Johnson Media Co.
Step 1: The Brainstorming Call
This is where we shine. No pressure, no pretense—just a creative conversation. We’ll explore what’s possible, clarify your message, and see if we’re the right fit.
Step 2: Story Development & Pre-Production
We dig deep to find the emotional arc, craft a concept, and develop a shot list or script. We handle the logistics, creative strategy, and direction—all in service of your story.
Step 3: Production
Our shoots are streamlined, professional, and collaborative. We bring a small, passionate team and handle everything from cinematography to direction with care and creativity.
Step 4: Post-Production
Here’s where everything comes together. We handle editing, sound design, color grading, and revisions—all with your brand voice in mind. We deliver in formats optimized for web, social, and internal use.
Who We Work Best With
- Founders and small teams that care deeply about their mission
- Mid-size companies ready to invest in brand storytelling
- Agencies and creative leads looking for a trusted video partner
- Nonprofits and values-driven organizations seeking emotional impact
If you care about your work—and want content that reflects that—you’re our kind of people.
Frequently Asked Questions
Q: How long does a narrative video project take?
Most projects take 4–6 weeks from start to finish, depending on scope and complexity.
Q: I don’t have a script or idea yet—can you help?
Absolutely. Most of our clients start with a goal, not a script. Our job is to guide the concept and creative development.
Q: Do you only work with companies in Texas?
We specialize in Texas brands but work with clients nationwide. If your brand has a story to tell, we want to help you tell it.
Q: How much does it cost?
Every project is custom, but we’re happy to provide a ballpark after our brainstorming session. We focus on quality over quantity—and believe the investment is worth it.
Q: Can I use the video across multiple platforms?
Yes. We deliver formatted versions for your website, social media, presentations, and paid ads.
Q: How do I know this will work for my brand?
Because we don’t force a one-size-fits-all model. Every project is deeply personalized, guided by your message, and designed to connect with your unique audience.
Let’s Tell Your Story—Together
Your brand is more than a logo or tagline. It’s a living, breathing story—and it deserves to be told in a way that feels honest, creative, and impactful.
At Johnson Media Co., we’re here to help you do just that.