Corporate Video Production That Actually Works
Most corporate video production follows the same tired formula: generic stock footage, corporate buzzwords, and production value that feels disconnected from the actual business. At Johnson Media Co., our corporate video production in Austin starts with understanding what your business actually needs to communicate.
We create corporate videos that feel authentic, serve specific business goals, and respect both your brand and your audience’s intelligence.
Featured Corporate Work
Austin ISD Bond Campaign 2022
Created authentic campaign content using real AISD staff members to deliver genuine messaging that connected with the community.
*View Project: Austin ISD
Texas Health and Human Services – “Everyday Texas Hero”
Developed compelling narrative content that connected policy impact to real human stories, showcasing public service authenticity.
View Project: Texas Health and Human Services
Equi Brand Videos
Created brand storytelling for their New York-based firm that captured both their founders’ vision and their innovative approach to business.
View Project: Equi*
Types of Corporate Videos We Create
Executive Communications
Leadership videos that build trust through authentic personal insights and strategic vision sharing.
Training and Educational Content
Explainer videos and instructional content that makes complex processes accessible to employees and stakeholders.
Company Culture Videos
Behind-the-scenes content that showcases authentic workplace culture and values in action.
Product Launch Videos
Strategic introductions that position new offerings in the context of business value and market need.
Internal Communications
Content designed for employee engagement, change management, and organizational alignment.
Client Success Stories
Branded video content that showcases real results and authentic client relationships.
Our Corporate Production Process
Strategic Discovery
Understanding your business objectives, audience needs, and success metrics before any creative development.
Authentic Messaging Development
Collaborative scriptwriting that sounds like your company, not generic corporate speak.
Professional Production
High-quality filming and direction that reflects well on your organization while serving communication goals.
Results-Focused Editing
Post-production that enhances your message without overwhelming it with unnecessary effects or transitions.
Industries We Serve
Our corporate video production experience spans:
Technology Companies: SaaS explainers, product demonstrations, thought leadership content
Professional Services: Capability presentations, client success stories, recruitment videos
Healthcare Organizations: Patient education, staff training, community outreach content
Financial Services: Compliance training, client education, corporate communications
Government Agencies: Public information campaigns, internal communications, community engagement
What Makes Corporate Video Effective
Clear Business Purpose: Every video should solve a specific communication challenge or business problem
Authentic Voice: Content that reflects your actual company culture and values, not aspirational corporate imagery
Audience Focus: Understanding what your viewers need to know, believe, or do after watching
Measurable Outcomes: Tracking whether videos achieve their intended business results
Beyond Generic Corporate Content
The most effective corporate video production doesn’t feel “corporate” at all. It feels like genuine communication from real people about work that matters.
- is means:
- Using real employees instead of actors when possible
- Addressing actual business challenges rather than speaking in generalities
– Showing authentic work environments and processes - Speaking in your company’s actual voice, not generic business language
Corporate Video Production That Drives Results
When Austin businesses invest in corporate video production, they should expect measurable impact:
Employee Engagement: Training videos that actually improve performance and retention
Customer Trust: Authentic content that builds confidence in your capabilities
Sales Support: Videos that help prospects understand value and make decisions
Recruitment: Culture content that attracts candidates who fit your organization
Internal Alignment: Communications that keep teams informed and motivated
Ready for Corporate Videos That Work?
Corporate video production in Austin should serve your specific business needs, not follow generic templates. At Johnson Media Co., we collaborate with companies that value authentic communication and measurable results.
Let’s discuss your corporate communication challenges and explore how video can serve your business objectives.
—
Johnson Media Co. creates corporate video production for Austin businesses that refuse to compromise authenticity for polish. Our collaborative approach produces videos that actually serve business goals.
