Johnson Media Co. was brought on by Ocado Intelligent Automation to create a high-impact video introducing their fully Autonomous Mobile Robot (AMR), known as Chuck. Designed to revolutionize warehouse operations, Chuck provides intelligent, automated assistance that streamlines order fulfillment and improves efficiency across logistics environments.

From the outset, our goal was to create a video that not only explained the functionality of Chuck but also showcased the innovation and precision behind the technology. Working closely with the Ocado team, we developed a visual narrative that highlighted how Chuck integrates seamlessly into warehouse workflows—navigating complex environments, assisting human workers, and increasing overall productivity.

The final piece combined clean motion graphics, cinematic visuals, and dynamic pacing to clearly communicate Chuck’s role and value. The result was a compelling and informative video that served as a key asset for both internal and external audiences.