Johnson Media Co. was hired to produce a series of campaign ads for Austin ISD in support of the 2022 Bond—an initiative aimed at improving school facilities and investing in the future of Austin’s students. These spots were not only informative but genuinely fun to create, capturing the spirit and dedication of the AISD community.

What made the campaign truly special was the decision to feature real AISD staff—teachers, principals, and district employees—delivering the message in their own voices. This approach added authenticity and heart to each piece, making the message more relatable and trustworthy. From concept development to final edit, JMCo. handled every stage of production, ensuring each spot was engaging, clear, and visually aligned with the district’s goals. The result was a campaign that resonated with the community and helped bring an important message to life.