JMCo. partnered with the New York-based firm Equi to help introduce their fresh perspective to the world of financial investment. From day one, we handled every detail—from sourcing locations and renting furniture to ensuring every visual element aligned perfectly with their brand identity. Our goal was to create a polished, authentic look that reflected Equi’s modern, sophisticated approach.

The storytelling came together in the edit, where we carefully shaped the messaging to be both clear and compelling. With final color and sound mix thoughtfully executed, each video was elevated to feel premium, purposeful, and distinctly Equi.