Johnson Media Co. was brought on by Ocado Intelligent Automation to create a high-impact video introducing Porter, AMR (fully Autonomous Mobile Robot). Porter is an advanced AMR for automated pallet and cage handling and full-case fulfillment tasks, including picking, cross-dock, put-away and inventory moves. Porter builds on two decades of automation experience, orchestrated by our patented, system-directed fulfillment execution software (FES).

From the outset, our goal was to create a video that not only explained the functionality of Porter but also showcased the innovation and precision behind the technology. Working closely with the Ocado team, we developed a visual narrative that highlighted how Porter integrates seamlessly into warehouse workflows—navigating complex environments, assisting human workers, and increasing overall productivity.

The final piece combined clean motion graphics, cinematic visuals, and dynamic pacing to clearly communicate Porter’s role and value. The result was a compelling and informative video that served as a key asset for both internal and external audiences.