Johnson Media Co. was hired by Georgetown Emergency Services District 8 to produce a series of campaign ads aimed at educating the community about an important proposition in an upcoming election. The goal was to clearly and effectively communicate how the proposition would impact local emergency services and why community support was vital.

What made this project especially meaningful was the opportunity to feature real firefighters and ESD 8 staff as the faces and voices of the campaign. Their genuine presence added authenticity and heart to each spot, helping viewers connect personally with the message. From scripting and on-location shooting to editing and sound design, JMCo. handled the full production process—crafting clear, engaging videos that resonated with the local audience.

These campaign spots were not only a joy to produce but also a powerful reminder of the people behind the uniform, and the everyday commitment they make to keeping their community safe.